Sunday, February 14, 2010

ADVERTISING & PROMOTIONAL GUIDELINES (As of January 2, 2015

Urban Reviews - Advertising Guidelines -
(As of January 2, 2015) -

Thank you for your interest in advertising on Urban-Reviews.com. Here are our basic guidelines for paid sidebar advertising. (scroll down for Alternative Promotional Opportunities)

1. We  offer both book cover advertising AND banner advertising. The graphic for the book cover ad will be scaled to 150 pixels by 219 pixels and must be provided at the time of emailing your advertising request.  The graphic for the banner ad must be 600 pixels wide by 150 pixels high and also must be provided at the time of emailing your ad request (unless you are requesting us to design one for you.)  Details on designing a banner ad are detailed below.

2. You must email your request to adspace@urban-reviews.com. We will review your request and email you back on whether your ad will be accepted for display on our website. Do NOT send money before your ad is approved. We will email you with the total cost (including Paypal processing fees) and acknowledge the specific start and end dates that we can accommodate for your ad campaign. Please include the following information with your advertisement request:

- Your Name
- Desired Form of Payment (Money Order or Paypal) (Note: Credit/Debit cards can be used for sending Paypal payment and Money Orders will delay the Start date of your ad)

- Requested Start and End Dates of when you would like the ad(s) to run if accepted
- Name of the book(s) or website that you would like to feature
- Link to the page that the ad will be directed to (if unknown, we will link to product on Amazon)
- The actual book cover attached to your email request or a link to a site with the bookcover graphic.
- The Email address that we should send the Paypal money request to (if paying by Paypal).

4. The advertising rate are as follows:

- Book Cover Ads: $50 per month, $135 for 3 months ($15 savings), or $250 for 6 months ($50 savings)
- Banner Advertising:  $80 per month, $225 for 3 months ($15 savings), or $430 for 6 months ($50 savings).

Note:  All Paypal payments will incur an additional $1-$10 transaction fee depending on the ad selected.

More about Banner Advertising:
- A customized single sentence byline link will be allowed to be placed under the banner ad.
- If no sentence byline is supplied to us, a basic sentence byline will be placed under the graphic.
- The ad can link to any reasonable website URL.  If no link is specified, it will be linked to the Amazon.com page for the book (or the Amazon.com landing page for the author's multiple books).
- Absolutely no ANIMATED graphics will be allowed for banner advertising.
- Only 3 banner ads will be displayed per month, but this could change at any time in the future.  
- Pricing above is based on the Banner ad graphic being supplied by the author/publisher.  

Effective February 5, 2014 : Banners will no longer be designed by us. You must submit your own design for your banner.

5. Monthly ad campaigns will run for one calendar month (i.e. April 1st-30th or April 15th-May 14th). Space is limited to 24 bookcover ads at a time, and 3 banner ads at a time.

6. Only Money Orders or Paypal payments will be accepted. If paying by Money Order, please allow for a full week so that the payment can reach us before the start date for your ad. A Paypal money request will be sent to the email address provided. Absolutely no checks, cash, or any other form of payment will be accepted.

7. Placement for a book cover ad will be on the far right side, while banner advertising will be just above the featured content for that particular page (always near the top). The ads will be featured on every single page of the site.  There is no guarantee of where your book cover ad will be placed within the sidebar advertising area.

8. We are open to any questions/suggestions that are not mentioned in these guidelines. We do ALL correspondence via email.

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Urban Reviews - Alternative Promotional Guidelines
(As of January 2, 2015)

BOOK EXCERPT OF THE MONTH - Each month we will post a new excerpt with a link to the author's website on the front page of the Urban Reviews website. Even though this section is free when we select our own content to feature, it can be reserved for $40. Space must be reserved no later than 1 week before the 1st of the following month, but any month can be reserved well in advance. For example, if it is now February, and you have a book coming out in May, you can reserve the space now and we will feature your book and a link to your excerpt for the month of May. If interested, please send your request to bookexcerpt@urban-reviews.com no later than 1 week before the first of the next month.

BOOK PREVIEW OF THE MONTH - Each month, we will display a book description for an upcoming title. Again, this section is free when we select our own content to feature, but it can be reserved for a small fee of $30. If interested, please send your request to bookpreview@urban-reviews.com no later than 1 week before the first of the next month.

BOOK TRAILER OF THE MONTH - Each month, we'll feature your book trailer on the front page of the site, no matter if it is an upcoming title or was recently released (within the past 6 months). Again, this section is free when we select our own content to feature, but it can be reserved for $35 If interested in reserving a spot, please send your request to booktrailer@urban-reviews.com no later than 1 week before the first of the next month.

POET OF THE MONTH - We will feature a poet and their book or spoken word CD. Again, this section is free when we select our own content to feature, but it can be reserved for a small fee of $20. If interested, please send your request to poetry@urban-reviews.com no later than 1 week before the first of the next month.

DEALZ AND STEALZ (a weekly feature) - We will display your online deal for your title on the sidebar, meaning it will be shown on every page of the website. This could be anything from free shipping, to $5 off the retail price, to a bookclub discount when 5 or more books are purchased, a free item with purchase, etc. Again, this section is free when we select our own content to feature, but it can be reserved for a small fee of $15 a week (limit of two weeks can be reserved and you must wait four weeks to reserve the Dealz and Stealz section again. This is to ensure that others have a chance to use this service as well). If interested, please send your request to dealz@urban-reviews.com with your desired week to be featured in this section.

 AUTHOR OF THE WEEK (a weekly feature) - We will display your picture and your latest release on the sidebar, meaning it will be shown on every page of the website. The feature will be linked to your website as well as link to your book on Amazon.com or your desired site. Again, this section is free when we select our own content to feature, but it can be reserved for a small fee of $25 a week (limit of two weeks can be reserved per month and you cannot have back-to-back weeks. This is to ensure that others have a chance to use this service as well). If interested, please send your request to aotw@urban-reviews.com with your desired week to be featured in this section.

BOOK OF THE WEEK (a weekly feature) - We will display a recent book release (released in some format within the last 12 months) on the sidebar, meaning it will be shown on every page of the website. The feature will be linked to your website as well as link to your book on Amazon.com or your desired site. Again, this section is free when we select our own content to feature, but it can be reserved for a small fee of $25 a week (limit of two weeks can be reserved per month and you cannot have back-to-back weeks. This is to ensure that others have a chance to use this service as well). If interested, please send your request to botw@urban-reviews.com with your desired week to be featured in this section.

FEATURED ONLINE Q&A - Always free, but reserved for those that we are doing book reviews for. Not accepting requests for this promotion.

AUDIO INTERVIEW - Always free, but reserved for authors at our discretion. Not accepting requests for this promotion.

Thank you again for your interest in advertising and promotion on the Urban-Reviews.com website.
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